The truth is, when a social media personality you follow day in and day out wears something, drinks something, shows you something, you pay attention to it. And the key word here is attention. The advertising landscape is quickly changing, and the ones who fail to adapt are going to get left in the dust big time.
Consumers don’t want ads. They can’t stand ads. They skip them, they ignore them, they let them run in the background while they stare at their phones.